Maxogram Brand Guidelines

If you're ever in doubt, or if you have questions, please

Brand Colors

NOTE: All Maxogram colours are intended for use on dark backgrounds.

Grey

  • Hex: #1a1a1a
  • R: 26
  • G: 26
  • B: 26

Blue (Sky Blue)

  • Hex: #00ccff (#0cf)
  • R: 0
  • G: 204
  • B: 255

Green (Chartreuse)

  • Hex: #99ff00 (#9f0)
  • R: 153
  • G: 255
  • B: 0

Brand Graphic Assets

NOTE: All Maxogram graphic assets are intended for use on dark backgrounds.

The following .zip file download contains .cdr, .ai, .eps, .pdf, .psd, and .png format versions of our icon and wordmark elements.

Brand Terminology

Maxogram as a Noun

When the word Maxogram appears in a sentence as a noun, it should only ever be represented with the first letter capitalized.
Example: You should get a Maxogram.

Maxogram as a Verb

When the word Maxogram appears in a sentence as a verb, it should always be in lowercase.
Example: You should maxogram your business card.

The word Maxogram or maxogram, when written, should never be colourized. They should only ever appear in either black, official grey or white text. The “o” in Maxogram and maxogram should only ever appear in colour when seen in wordmark format.

Maxogram URLs

Our website address should ALWAYS be represented as simply maxogram.com and NEVER be represented as www.maxogram.com. There is no need to include the "www." part and it is our preference not to.